Description
You’ve worked so hard to attract church visitors. . . . .
You passionately desire to reach these newcomers for Christ. You know that Jesus can make a difference in their life.
Perhaps you’ve spent money on advertising like a direct mail campaign or business cards members give away. You’ve designed sermon series to hopefully entice a second visit.
You’ve done a lot of hard work to get visitors to come to your church, but they fail to return.
It’s frustrating to work so hard and then feel like it’s all in vain. It leaves you wondering –
Will our church ever reach new people for Christ?
Visitors are coming . . . . but not coming back
You’ve spent the money on advertising.
You’ve designed the perfect sermon series.
You’ve even motivated the congregation to invite their friends to church!
You celebrate the fruit – they have come, but then the following Sunday, you discover they don’t come back.
I’ve seen statistics that indicate that most churches only keep 1-2 out of every 100 first time church visitors. That’s dismal.
Just to stay stable, you need to keep 3 out of every 100.
In order to grow, you need to keep 5-7 or more out every 100 visitors.
Do you accidentally keep your church visitors from returning?
Maybe you realize that your hospitality ministry has run on auto-pilot for the last few years. It has decayed to the point where something has to be done.
Inertia and inefficiency always creep in to systems, and churches are no different.
Perhaps your church has accidentally created barriers to helping that first time visitor decide to return for a following Sunday. It happens when things are running on autopilot.
You don’t give them a good impression, nor wow them with love and welcome.
You simply hand them a bulletin, and maybe say good morning.
You could spend a few thousand dollars on getting people to 100 additional people to attend your service. But if only one out of a hundred return for a second service, you’re successful marketing efforts are wasted on the lack of retention.
If you are planning
a huge outreach,
a direct mail campaign
launch of a Vacation Bible School
social media blitz to get people to a new sermon series
then are you ready to receive the people who come, or will a poor welcome undermine all your advance work and prayer?
A poor welcome helps your visitors decide not to return.
There are many reasons your visitor might not return. A poor welcome should not be one of them.
Your systems and processes for your church’s hospitality can always be improved, and decaying systems can be refreshed.
Hospitality ministry is not about marketing to get visitors.
Rather, it is about giving a great impression to your visitor and helping them make a decision to return and learn more about your congregation’s ministry, mission, and people.
You can’t grow your church if your visitors don’t come back.
Research shows
50% of the unchurched choose a church because of friendliness of its members.
45% of the churched visitors choose a church because of friendliness of its members.
Are your visitors impressed enough to come back for another visit?
If visitors don’t return, you can’t help them find faith in Christ.
If visitors don’t return, you can’t help them find faith in Christ.
But if they keep returning, you have the opportunity
to help them find faith in Christ and take baptism,
discover their calling in the kingdom of God , and
find a meaningful place to serve in the community.
Every church leader wants their church to have an evangelistic impact on leading people to faith in Christ.
You want newcomers seeking Christ to finally respond to a member’s personal invitation to church.
You want a newcomer that finally gathers the courage to visit your church after several bad experiences years before.
Perhaps you’ve seen that newcomer in your church, but they fail to return.
Your church will not impact that visitors life story with the gospel
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